Singapore, 26 September 2006 – National Geographic Channels International (NGCI) and StarHub jointly announce the launch of National Geographic Wild in Singapore, available on StarHub’s digital cable platform. The brand new 24-hour English language television channel is dedicated to showcase the award-winning National Geographic wildlife and natural history programming. National Geographic Wild will commence broadcast on StarHub Digital Cable Channel 77 from 2 October 2006.

Singapore is the first country in Southeast Asia to offer National Geographic Wild, following the success of National Geographic Channel and A1 in the country. Both channels are currently available exclusively on StarHub Digital Cable Channels 11 and 73 respectively.

National Geographic Wild offers wildlife programmes of the highest calibre, bringing viewers an authentic experience of all aspects of the animal kingdom in its rawest forms. From ferocious creatures to the gentle giants, National Geographic Wild will feature world renowned reptile expert, Dr Brady Barr in action with wild reptiles in “Crocodile Chronicles” to the unique battlefield in the Okavango Delta of “Relentless Enemies”, made by internationally acclaimed, multiple Emmy award-winning naturalists and documentary filmmakers Dereck and Beverly Jouberts.

National Geographic Wild promises viewers with the same uncompromised hallmark quality of National Geographic Channel’s documentary filmmaking, unsurpassed cinematography, breathtaking visuals and compelling storytelling.

Mr Zubin Gandevia, Managing Director and Executive Vice President of National Geographic Channel Asia said: “Programmes on National Geographic Wild are timeless classics for those who want the real and entertaining actions set in the wild. They are insightful and inspiring. They will challenge and entertain audiences across all demographic groups. National Geographic Wild will appeal to viewers who possess a genuine curiosity about the animal kingdom and the planet we all share. We look forward work with StarHub to make this channel a success in Singapore.”

Mr Patrick Lim, StarHub’s Vice President for Cable TV Services said, “We offer a compelling line-up of channels on our cable TV platform, and we are constantly looking to enhance this offering for our viewers. The latest addition of National Geographic Wild has in part, been fuelled by a strong demand for programming geared for families in Singapore. There are many lessons that we can learn from the magnificent wild creatures of the animal world, and we believe that families who tune in to National Geographic Wild can look forward to an intriguing and entertaining journey. We are confident that National Geographic Wild will enjoy the same success we have seen for National Geographic Channel since its debut in Singapore.”



About National Geographic Wild
Experience the best, most intimate encounters with wildlife ever seen on television. Backed by its unparallel reputation and blue-chip programming, National Geographic Wild brings viewers documentaries entirely focused on the animal kingdom and the worlds they inhabit. From the most remote environments, to the forbidding depths of our oceans, to the protected parks in our backyards, National Geographic Wild uses spectacular cinematography and spellbinding storytelling to take viewers on unforgettable journeys into the wild world. National Geographic Wild is part of National Geographic Channels International (NGCI).

For more information, please visit http://www.ngwild.com.

About National Geographic Channels International
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in over 290 million homes (including day-part households) in 164 countries and 27 languages.

StarHub
StarHub is Singapore's second largest info-communication company and the sole operator delivering a full range of information, communications and entertainment services over fixed, cable, mobile and Internet platforms. StarHub operates a 3G mobile network in addition to its GSM network and is the exclusive provider of i-mode mobile Internet service over its 2.5G and 3G networks. StarHub also operates its own nation-wide HFC network that delivers multi-channel cable TV services (including Digital Cable), voice and Internet access for both consumer and corporate markets. StarHub is listed on the SGX-ST.

Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers. StarHub raises the level of competition in Singapore, challenging others as well as itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region

For more information, please contact:

National Geographic Channel Asia (Singapore)
Basil Chua / Angie Tan
Tel : +65 6325 3848 / +65 6325 3821
Email : basilc@ngcasia.com / angiet@ngcasia.com

StarHub
Caitlin Fua
Tel: +65 6825 5177
Email: caitlin@starhub.com

Issued by
Fulford Public Relations
Shorbani Roy / Pamela Wu
Tel : +65 6324 2532 / +65 6324 2302
Email : sroy@fulfordpr.com / pwu@fulfordpr.com