May 14, 2008 3:33 HK/SIN     
PRESS ROOM
NAT GEO WILD'S BIG PLANS FOR SEPTEMBER HOLIDAYS IN SINGAPORE

A marketing campaign that reaches out to families who love the real wildlife

Singapore, 5 September 2007 - From Arctic Tale movie screenings to on-air specials on Nat Geo Wild and to wildlife crocodile conservation exhibition at the Singapore Zoo, Nat Geo Wild reaches out to families who love the real wildlife this September holidays in an effort to educate the public about the need to care and preserve the planet that we all share.

Nat Geo Wild's most recent education efforts include being the official broadcast partner for the National Geographic feature film Arctic Tale. Giving a realistic and touching portrayal of how global warming is causing dangers for these creatures in the Arctic, the movie aims to create awareness about the pressing climate crisis and encourage viewers to be proactive in caring for our fragile environment. The movie will premiere in Singapore cinemas on 13 September 2007. Visitors to the Singapore Zoo will also get to watch the movie screening supported by Nat Geo Wild at the Zoo on 8 September 2007.

Furthermore, this film underscores the serious effects of climate change on the world's ecosystems - with potential increases in extreme weather conditions ranging from intense hurricanes and storm surges to heat waves, fires and drought. Even more unsettling, more than one million of the Earth's land-dwelling plants and animals may head towards extinction because of rising temperatures, partially due to human production of carbon dioxide and other greenhouse gases.

To coincide with the premiere of the movie, Nat Geo Wild will be presenting WILD Showcase: Arctic Tale specials on the channel (exclusively on StarHub Digital Cable Channel 77) starting from the week of 17 September at 9 pm for viewers who would like to know more about wildlife in the Arctic. This joint movie and channel presentation on the Arctic will enable viewers to gain a deeper understanding on the Arctic animals and how global warming is destroying their natural habitats.

Also as part of Nat Geo Wild's ongoing conservation efforts, Nat Geo Wild has partnered with Singapore Zoo to help raise awareness of the dangers facing crocodiles today, which are facing extinction due to excessive hunting and poaching. This conservation and education initiative ties in with the current crocodile campaign at the Singapore Zoo and includes education panels and video clips at the crocodile exhibition area. The education panels at the Zoo will commence from September and end in November 2007.

Said Mr Basil Chua, Marketing Director of National Geographic Channel Asia (Singapore), "National Geographic is committed to the mission of exploration, conservation and education. Through various conservation efforts such as the screening of the Arctic Tale movie at the Singapore Zoo and raising the profile of endangered crocodiles, we hope that Singaporeans and all who visit the Singapore Zoo will be inspired to care for the world that we all share."

Said Isabel Cheng, Marketing Director of Singapore Zoo, "Singapore Zoo shares a similar goal with National Geographic when it comes to raising awareness and educating the public on wildlife conservation. We are happy to partner with the Nat Geo Wild to raise awareness about the threats that crocodiles face and we hope that this initiative will demystify some of the misconceptions people have about crocodiles and encourage them to play a part in the conservation of these endangered species."

For more information, please visit: http://green.nationalgeographic.com/

About Nat Geo Wild
Experience the best, most intimate encounters with wildlife ever seen on television. Backed by its unparallel reputation and blue-chip programming, Nat Geo Wild brings viewers documentaries entirely focused on the animal kingdom and the worlds they inhabit. From the most remote environments, to the forbidding depths of our oceans, to the protected parks in our backyards, Nat Geo Wild uses spectacular cinematography and spellbinding storytelling to take viewers on unforgettable journeys into the wild world. Nat Geo Wild is part of National Geographic Channels International (NGCI).

For more information, please visit http://www.ngwild.com

About National Geographic Channels International
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in over 250 million homes (including day-part households) in 166 countries and 27 languages.

For more information, please contact:

National Geographic Channel Asia
Angie Tan
Tel : +65 6325 3821 / +65 9696 2922
Email : angiet@ngcasia.com

Fulford Public Relations
Stephanie Liu / Pamela Wu
Tel : +65 6324 2533 / +65 6324 5302
Email : sliu@fulfordpr.com / pwu@fulfordpr.com


WILD SHOWCASE: Arctic Tale
On Nat Geo Wild
StarHub Digital Cable Ch 77

Polar Bear Alcatraz
Monday, 17 September 2007, 9pm

The polar bear is the biggest land predator of them all. So imagine being marooned on an Arctic island, with the highest density of polar bears anywhere on the planet. Two men are willing to do just that. And to this tale of survival is added the touching story of an orphaned cub which is forced to go it alone in a world of ice. Time and again, the bears test the men's endurance as they explore the majesty and splendour of the polar bear at its most wild and raw.

Realm Of the Great White Bear
Tuesday, 18 September 2007, 9pm

Follow the polar bears through a season in this Arctic wilderness. Discover how they spend time hibernating under the ice & how they hunt for food.

Nick's Quest: In search of Polar Bear
Wednesday 19 September 2007, 9pm

In real life, are polar bears the cuddly and sweet creatures we all know? Nick dons warm clothes as he meets these white giants face to face.

Polar Bear Alert
Thursday, 20 September 2007, 9pm

Standing some 10 feet high, often weighing as much as 1,200 pounds, and being able to run faster than the fastest man contributes to the polar bear's reputation as the most deadly carnivore of the Arctic. Explore the life and habitat of this imposing creature.

Battle Of The Arctic Giants
Friday, 21 September 2007, 9pm

Travel to the Arctic ice to discover more about the walrus which, despite being famous for its massive bulk and sabre-like tusks, remains something of a mystery to humans. 
 

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