Hong Kong, 27 June 2007 – National Geographic Channels International (NGCI) and FOX International Channels (FIC) have won a total of 32 awards, globally, at the recently held PROMAX/BDA International Conference 2007 in New York. National Geographic Channels International has bagged 19 awards and FOX International Channels, 13 awards. In Asia, National Geographic Channel and FOX International Channels have won a total of nine awards in the Promax World Gold and BDA World Gold categories.

In Asia, National Geographic Channel and National Geographic Wild received three awards, consisting of two Gold Awards and one Bronze Awards:

BDA World Gold Award for Total Package Design: Topical Print for National Geographic Wild print campaign

BDA World Gold Award for Other Design Application: “I Love N.Y.” T-Shirt Design for National Geographic Channel

Promax World Bronze Award for Cable Channels & Networks: Best Use of Library Music for a Promo for “Air Crash Investigation”, National Geographic Channel

Six awards went to FOXCRIME for FOX International Channels in Asia this year. FOXCRIME won one Gold Award, four Silver Awards and one Bronze Award. FOXCRIME, which debut on 2 October 2006 is the newly launched FOX channel in Asia.

PROMAX World Gold Award for Consumer Promotion Campaign: FOXCRIME Launch Campaign in Singapore

PROMAX World Silver Award for Promotional Items: FOXCRIME Promotional Items Campaign

BDA World Silver Award for Print: Invitation Card for FOXCRIME Launch Party in Singapore

BDA World Silver Award for Print: Outdoor Static Display for FOXCRIME Launch in Singapore

BDA World Silver Award for Other Design Application: Typography for Print with FOXCRIME Typography Design

BDA World Bronze Award for Total Package Design: Topical All-Inclusive Combination for FOXCRIME Launch Campaign in Singapore

Mr Zubin Gandevia, Managing Director and Executive Vice President of National Geographic Channel Asia and FOX International Channels in Asia, says: “These awards go a long way in recognizing and nurturing the industry’s creative talent. Our winnings demonstrate our team’s collective talent, passion and commitment to deliver the best in television marketing and programming. We will continue to set new standards in everything that we do for our viewers, affiliates and clients.”

PROMAX/BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. It offers the world's premier educational conferences for promotions, marketing and design executives in electronic media. The PROMAX & BDA Awards are recognized worldwide as the pinnacle of promotion and marketing achievement. They are granted by a panel of industry experts on the basis of overall creativity, production quality, and success in achieving its objectives.

 

About National Geographic Channel

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in 250 million homes (including day-part households) in 166 countries and 34 languages.

About FOX International Channels

FOX International Channels (FIC), a unit on FOX Entertainment Group is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned television channels in all markets across Europe, Africa, Latin America, and Asia. With a stable of 18 channel brands, FIC broadcasts over 58 television services in 29 languages.

These networks and their related mobile, non-linear and high-definition extensions reach over 350 million subscribing households worldwide.

In Asia, FIC is represented by NGC Network Asia, LLC.

For further information, contact:

Angie Tan
Tel: (65) 6325-3821
Fax: (65) 6220-0973
Email: angiet@ngcasia.com

Gorden Li
Tel: (852) 2621-8893
Fax: (852) 2621-8822
Email: gordenli@ngcasia.com